Whether you run an e-commerce business, write your own travel blog or sell handmade furniture online, driving traffic to your website is key to your success. Whether you want more advertising revenue from your website or want to increase your online sales, you need people to click on your site and stay there.
Unfortunately, in the increasingly digital world that we live in, every other business is trying to do the same. So competition for website traffic is fierce and getting people to know your website even exists can be a challenge. So if you’re struggling to get traffic to your website or just want to boost the numbers, here are three things you should try.
- Get professional help
No, we don’t mean that you should go and see a therapist. Whilst that might help you on a personal and emotional level, it’s unlikely to do much for your website traffic. Reaching out to a digital marketing agency however could transform your business completely.
These people work day in day out to drive website traffic and increase conversion rates. Their job is to keep up with the ever-changing rules of Search Engine Optimisation and they work tirelessly to find innovative ways to keep businesses visible and profitable online. They will have already forgotten more than you will ever know about digital marketing, so why wouldn’t you use their help?
Remember however, there are thousands of agencies out there. So if you want real results, make sure you do your research and find a reputable agency local to you. If you’re in Australia, find the best digital marketing agency in Australia. If you’re in London, find the best agency in London. You need an agency that understand your local market as well as the up to date trends of the digital marketing world.
2) Utilise social media
There’s no denying that social media is ridiculously powerful in today’s digital climate. Utilised correctly, social media can be a very easy and cost effective way of raising your business’ profile. Depending on your budget and what you want to achieve, it can even be free.
Of course, simply posting on social media is not enough. You need to be proactive, creative and organised in order to get the best possible results. One of the key things to think about is which social media sights to post on. For example B2B companies may find that they have more traction on websites like LinkedIn whereas BDC companies might find Instagram, Twitter or Facebook to be more useful.
One fantastic way to improve your website traffic on social media is to run a competition whereby people have to share your post with friends in order to be in with a chance to win. This is a great to extend your network and get current or previous customers to essentially recommend you to their friends.
3) Optimise your website
If you’ve done all the hard work of promoting your website, you really don’t want to lose people as soon as they click onto it! Make sure your website is fast, mobile-friendly and easy to navigate. Today’s customer has a very short attention span and will click on to the next website for even the slightest delay or inconvenience.
Video content is a fantastic way to grab your customers’ attention as soon as they click on to your site. It’s a great way to keep them there a little longer (which will drive your SEO ratings as well as help with advertising revenue) and an even better way to relay a lot of information in a short space of time.
Conclusion
There are many different ways to drive traffic to a website and there will be many more ways invented over the next few weeks and months. If budget allows, get some outside help from experienced digital marketing professionals and let them worry about keeping up with all the industry trends. Or, if budget is particularly tight, pay a little more attention to your social media output. With a bit of planning, creativity and consistency you can achieve some impressive results for very little money.
