Social media tools with comprehensive analytics help marketers create campaigns which connect with customers. There is so much competition from other brands on each social media platform; you can’t afford to waste resources on ideas which don’t resonate with consumers. You must know of how people perceive your social campaigns. If you have a non-effective strategy and don’t change what you’re doing, you could lose followers and customers.
Data You Can Trust
You need NetBase, a social media tool which collects and analyzes data which you can use to make decisions, confident that you understand what your followers like and what they don’t like. Once you understand your customers opinions and emotions, you’ll create more engaging campaigns. NetBase also lets you dive into the customer journey and discover any obstacles to to intent, purchasing and being a loyal customer so you can remove the obstacles before they cost you more money.
Image Analytics
With NetBase, you also get image analytics. If a post mentions when of your brand’s keywords or contains your logo, you can determine what’s being said about your brand. Find out what objects, faces, memes and scenes in images are saying about your brand. You can also get marketing ideas from user-generated content and protect your logo from being used in offensive ways.
Visuals engage more people than text. Try animations, infographics, videos, images or whatever is appropriate for your brand. Measure the engagement with social media tools to learn what visuals your audience enjoy so you can make sure you give them what they want.
Monitor Your Reputation
A crisis can come up out of nowhere very quickly on social media. Brand take as much heat for failing to respond right away as they do for the initial complaint. You have two choices; use social media tools to listen or hope an employee spots a problem not long after it’s posted. If you have a well-known brand, there will be numerous issues each week. Use a social media tool which can prioritize issues based on severity and their impact. A person whose server didn’t smile at them will need less attention than a customer who experienced a catastrophic service failure. Always apologize, even if it isn’t your fault. Don’t make excuses, just say how you will prevent the problem from happening again.
Identify Brand Advocates
You may have brand advocates who sing your praises on social media. Social media tools allow you to learn who likes your brand enough to say good things about it. These are people you should cultivate. Reach out to people on social media who really like your brand and thank them. You can also find influencers if you want to engage in influencer marketing if they have a large following. Brand advocates are the idea people to contact to see if they want to try your latest product before it’s available to the public. Ask for a review in return. Do this on various social media platforms to extend your reach.
Identify Emotions
NetBase’s artificial intelligence excels at identifying customer emotions. Discover why your most passionate advocates prefer your brand and use this in your marketing efforts. If they prefer the high-quality ingredients in your snack product, consider a marketing campaign based on quality, Customer emotions are usually a good indicator of industry trends. If people are talking about your product being manufactured domestically, it’s likely a sign consumers are turning away from products made overseas. Use social media tools to help you predict consumer trends so you can take advantage of the current sentiment before your competitors have their marketing campaign ready.
