The role of the affiliate is to recommend the services of the seller (advertiser) by sending visitors from their website or from an email to the seller’s website. When a visitor clicks on the affiliate link, a cookie is placed on the visitor’s computer for tracking purposes. One click is counted for the affiliate.
Once on the seller’s site, if the visitor makes a purchase or any other action defined in the affiliate program, the sale is counted for the affiliate. This whole process is visible in the statistics offered by the affiliate platform.
Affiliate cookie
Typically, the seller sets their affiliate program to “first click” or “last click”.
Example:
An Internet user visits the site of affiliate A, he clicks on his affiliate link, he arrives on the seller’s site but does not buy anything. The Internet user continues his navigation, he then visits the site of an affiliate B, he clicks on his link, arrives on the site of the same seller, but this time he buys.
Who receives the commission for this sale? Affiliate A or Affiliate B?
- According to the logic of the “first click”, it is affiliate A who receives the commission.
- According to the logic of the “last click”, it is affiliate B who receives the commission.
During a sales process, several scenarios are possible, sometimes including several affiliates. To fairly commission all the affiliates who have contributed to the sales process, Affilae has set up a unique system: the “share” mode of commissions. In this case, each affiliate that is part of the conversion process will get a percentage of the commission on the sale. For that he needs to upgrade computer hardware and make it proper for trading.
What exactly is a cookie?
Definition
The cookies are small text files stored by the web browser on the hard disk of visitors to a website. These files are used to record information about the visitor or his journey through the site.
Example: when the visitor returns to the site, it is no longer necessary for him to type his name and password to be recognized, since they are automatically sent by the cookie.
Affiliate marketing
In affiliate marketing, the cookie is used to track the link of an affiliate from which the visitor accesses the seller’s website.
The cookie makes it possible to know “who comes from where” in a way.
A cookie , being only a text file, cannot:
- contain viruses;
- modify or delete anything on your computer’s hard drive.
Duration of cookies
A cookie has a limited lifespan, set by the designer of the affiliate platform. This duration is the number of days after a visitor clicks on an affiliate link.
Usually the visitor does not buy immediately. The cookie retrieves the information in order to know who owns the initial visit. In this way, the affiliate program identifies to whom it should pay the commission.
