Companies that manage social media marketing activities internally often do not know how to optimize the actions carried out and how to improve the effectiveness of online communication activities. Making everything more efficient and at the same time achieving more results is the dream of every operational marketing manager.
Here are some tips that can be used to improve operations related to social media marketing.
Schedule posts at least one day in advance
The unexpected are always around the corner. Especially in smaller companies, where perhaps the person in charge of social media marketing is also required to perform other tasks, it can frequently happen that it is not possible to deal with the publication of content, updating a page or inserting new posts in an account. The result is that the publication often becomes irregular and therefore less effective.
Publish at least once a day
Not all companies are able to publish content on a daily basis. Nonetheless, those who do so obtain undeniable benefits, because users will perceive a constant and assiduous presence of the online company, with the effect of increasing interest and attention towards its posts.
Obviously, the regularity and the high frequency of publication must not diminish the quality of each post: thinking of replacing the quantity with the value of the contents is an error that no good communicator would ever dream of doing.
Use images well
Communication in social networks is mainly hit and run. In this sense, the contents that capture the greatest interest of users are those of the most immediate use. At the top there are images, which in addition to being immediately understandable and much more direct than any text, are also able to instill live emotions. Taking great care in choosing effective images is a winning action.
An hour a week should be devoted to collecting or producing interesting images to be published in the following days or linked to other posts.
Be active on at least two or three social networks
Some agencies suggest companies to be present on all social networks, because anyway being there is better than not being there. This is true, but every activity has a cost, so above all the smaller companies that have a smaller budget to dedicate to social media marketing should optimize their efforts and focus only on the social media from which they get the best results.
You can start by posting content on numerous social media in order to evaluate which are the most profitable in terms of user engagement. Then you can choose the best and abandon the others.
Note that if you decide not to update a social channel anymore, it may be convenient to close it to the users view: a visitor who finds the company page in a social network that has not been updated for months or years could have a worse feeling than the one caused by the non-find no pages at all.
