SEO, or Search Engine Optimization, is a way to maximize your digital marketing efforts and get the results your firm wants. It relies on organic marketing that brings in the quality of visitors that you target. Understanding SEO is often easier to do through practice, rather than in the abstract, as it is a fairly straightforward concept that is often over-complicated.
Search Engine Optimization?
In simplest terms, SEO means boosting your results to the top of a search that a potential customer makes. Good SEO makes sure that you appear in the searches that make sense and are relevant to your site. When you get quality traffic it means that your visitors have an interest in your products or services. This is the first step in the process of SEO, getting you on the search engine results pages (SERPS) that make sense. When you are on the right SERPS the more traffic you generate, the more likely you will see an increase in your conversion rate.
What is Organic Traffic and why do I want it?
Organic traffic is just a fancy term for the traffic that finds its way to your site without any paid marketing on your part. For example, if you are a sportswear company, if someone searches for running shoes and lands on your sites, that is organic traffic. Organic traffic is the most desirable traffic because it is free, but also because it brings visitors who are likely to want your products or services.
How do I Optimize my SEO efforts?
There are certain words or phrases that can help your site appear at the top of a search, and they are referred to as keywords. When you utilize keywords on your site, your odds of showing up near the top of search results pages increases. In addition to keywords, you can use title tags and internal links that drive traffic to pages on your site that can provide visitors new information. Meta descriptions are another effective tool that should be in every SEO toolkit.
Putting SEO into action
The most important feature of a good website is content that matters. In addition to your stellar content, you will also want to keep your pages SEO-friendly. This means keeping your content fresh and up-to-date and that you utilize internal links where and when appropriate. If you are revamping a stale and dated site, it is not always necessary to redo all the content. You can simply clean up what is already there and make sure that new postings are created with SEO in mind.
Now that you understand what SEO is, it’s time to learn more about strategic keyword placement and research. There are many keywords that are used by searchers but companies have not yet integrated them into their sites. These high-value keywords can help you to get a leg up on the competition and increase your conversion rate. Ready to learn more about SEO and how it can help you boost sales as well as your brand identity and profile? Get in touch, and we can set up a consultation to talk more about upping your SEO game.
