Want to promote your service, product, event or business? Custom marketing material can be a crucial part of your marketing plan! There are several custom printing companies that help you choose a custom design from a variety of designs. The range includes designs for particular uses and industries, to create a consistent outlook for brochures, pamphlets, catalogs and much more.
Wondering why you need these custom marketing materials? Here are a few reasons to help understand the ‘why’ part:
It Puts Your Brand Within The Front Row of Your Potential Customers
Are you participating in trade shows? Are you launching a new business? Are you handing out giveaways? If you are nodding your head in ‘yes’ to any of these questions, marketing material is what you need! It not only helps you stay linked with your existing customers but also helps you reach potential prospects. Hence, custom marketing materials help you take your business to the next level. They help you put the company right in front of your clients or consumers; the printed marketing campaign is catchy and unique. One of these marketing campaigns includes direct-mail campaigns that take your message right to your customers’ hands. It can be a simple flyer or a postcard to something like packages of the multi-piece sales letter and 70-page catalogs. Direct-mail repetition, certainly, is one of the best ways to create a powerful branding, which can catch your consumer’s eye and grab their attention. However, if a potential customer does not respond to your first direct-mail piece, it does not mean that this mailing will not later reinforce the following mailings. Put, the more frequently you mail, the greater the likelihood of a great response rate exists for the upcoming mailings. But remember, not to go overboard!
Another best way to gather attention towards your company in front of thousands of possible customers in a single go is to sponsor an event. When you sponsor an event, you put up your company’s banners in that event. Also, the name and logo of your company will be on their event posters and other marketing materials. The event might be a sports gathering or match, a concert, a festival or any other activity where the targeted audience gathers. Moreover, it is important not to stint on resources when developing a marketing campaign. Why? Because your potential prospects will compare the value of marketing fragments to the class of your company. Thus, it is important to ensure you use a printer that offers the best finishes, inks, paper grades as well as state-of-the-art printing presses; This will help your company or business leave the very best impression on the audience (read potential customers).
It Helps Create a Corporate Identity Package
The corporate identity package is an important part of a marketing campaign, and it is often the first thing that comes to mind when thinking of branding. These packages lack the dazzle of other branding initiatives, but they offer a great deal of repetition that is significant to a thriving marketing campaign. A robust corporate identity package includes envelopes, letterhead, presentation folders and business cards. The beauty of it is that each piece of correspondence given to the clients or customers contains the image of the company and reinforces the company message.
It Creates a Substantial Expression of Your Brand
Another reason why you need custom printed materials for your branding campaign is that they create a notable image of your company or business. Press releases are known to be a powerful branding tool. Why? Because if your news gets printed, you achieve impartial validation from a third-party. Also, it has the potential to reach your prospects that you did not know you could have. However, one thing to keep in mind is: they should get printed on your company’s letterhead.
It Helps You Depict Your Company’s Goodwill and Compassion and Increase Sales
Simple take-away point-of-sale (POS) displays are something to look for to boost your branding efforts. These may include brochures, a coupon book or even a menu. They are helpful in boosting your brand because they are picked up and taken home voluntarily. Hence, increasing the sales. These POS displays can also be used to sponsor a charity. That can be done through a retail outlet asking its customers for a minimal donation, resulting in the company name taped to the wall for all to see. For doing so, all you need to do is provide the printed cutouts to the outlet, adding the company’s logo and name to it. This way your brand will be prominent. Additionally, it will portray that your company or business has goodwill, empathy and compassion which can help attract new business, too.
It Helps Your Company Reach a Variety of Customers
Custom printed marketing materials do not have to be boring and conventional. You can include stickers and calendars in your printed marketing campaign too. Wondering what the need of custom stickers and calendars is? Well, stickers offer the most creative branding opportunities. Additionally, they can be a lot of fun. These custom-made stickers can stick to almost anything – cars, mirrors, notebooks, floors, restroom stalls, windows, walls, filing cabinets – you name it. These appealing and catchy sticker designs will make customers want to keep it. You can also hand them out to children or students during different events. These stickers may include the company’s logo or name or a cute saying or a quote.
On the other hand, calendars can make your customers look at you every day, all year long. Distributing free calendars to your customers is one of the most effective yet easiest branding strategies. It is because they have intrinsic value for individuals who like to stay well-planned and organized.
Final Word
If you have the fonts, the colors, the company message, the logo and the target audience decided, you are just one step away from a successful branded marketing campaign. And, if you are unsure whether or not you need printed marketing materials for the branding of your company, the above five reasons are sure to help you make up your mind. Custom marketing materials are the backbone of any branding effort. Hence, use the right materials. And, create them wisely and creatively to attract your potential customers as well as new businesses. With a fabulous range of designs and ideas available in the market, you can easily launch a successful branding campaign that also helps you increase your sales while building a strong image of your company.
