In today’s world, where at least half of the world population are wired to the internet, the increasing connectivity has created a shift in strategic positioning and thinking. It disrupts a lot of industries and sectors. Seemingly, with passing days, some new tools emerge that help revolutionizes people’s lives, further embed and deepen the world’s dependence on the Internet or the World Wide Web.
Why not? People have always been fascinated with pursuing goals after goals. It is finding ways to end problems and improving people’s lives. The convenience the Internet brings is earth-shattering – literally – to say the least. Thirty years ago, few people could have imagined the state of our society, an on-demand-everything world, the ability to conduct business in real-time, as well as communicate with everyone instantly, at a pace that usually seems very staggering at the best of time.
To find out about the importance of Online visibility, click here for more details.
But with all the so-called modern technology and conveniences, where the ever-pervading presence has helped improve even the basic tasks like hailing a taxi cab, ordering food, or conducting commerce efficiently and instantly, a lot of people are left in the dark.
While everyone has become “experts” at consuming content, as well as utilizing different tools that are readily available to seek out and search necessary information, we are effectively submerged in a sea of digital information overload. But the truth is, today, achieving any visibility and rising above the noise has become a vast enterprise.
While people might succeed at searching, we fall short of being found. How are people supposed to get noticed while drowning in a sea of disinformation and vital information? We have become engrossed in a guru gauntlet where experts are attempting to teach how to get the word out when it comes to our business and getting visible on the Internet to help drive more sales and leads, but people still seem to be lost at times.
It is pretty clear that Internet marketing is not a simple task. And the reason why we have landed in the world of “expert” marketers who are cheerleading their offers to help people penetrate or reach visibility among the masses is because of the obscurity that has been afforded by the leading player – Google. The search engine’s shrouded algorithms that go over at least 200 ranking factors in an easy-to-use and straightforward interface have surprised businesses for over ten years.
Understanding Internet marketing
Google’s algorithm and their inclination to the Internet mystery, their data in layers of puzzle and enigma, is not new. But it is disapproving to any understanding of Online marketing, simply because its visibility is at the core of everything else that people do. Forget about other forms of online marketing like social media. SEO or Search Engine Optimization offers up the key to almost a limitless amount of Internet traffic on the World Wide Web.
The better the society learns and understands Search Engine Optimization and the more strides they take to learn these complex and confusing disciplines, the more likely they will appear organic in SERP or Search Engine Result Page.
To find out more about SERP, check out https://en.wikipedia.org/wiki/Search_engine_results_page for more info.
And let us face it, the organic SERP result is pretty essential when it comes to online marketing—considering that a lot of people do not have a massive budget to be used for their product advertising and do not know the first thing about lead generation. How to attract traffic, squeeze pages, or sales funnels, visibility on the Internet world is very important for every business’s long-term success.
Gaining the search engine’s trust
The biggest problem that most users have when trying to learn about online marketing or anything to do with attracting a lot of traffic to the website or helping boost the site’s visibility across different online mediums is that it will try to do the shortest route with an excellent return.
Online marketers will cut corners and take shortcuts. Because of this, a lot of these so-called “experts” will eventually fail. Today, if you are serious about selling or marketing products on the Internet, you have to gain the search engine’s trust.
Gaining their confidence does not happen in an instant. It will take a lot of time and energy, just like what online sites such as the Ministry of Freedom Review and other reputable websites are doing – build trust by making quality content. It is like building a relationship with another person. The longer we know that individual, the more likely they will trust us. Because of this reasoning, if the search engines just saw your website, it will be a long time before they will trust the site.
If you want their trust, you need to get other people who search engines trust to vouch for your site. This method is called link building. We are talking about organic ones, not just any kind of link building. We can do this by being visible on the Internet, creating excellent and unquenchable anchor contents, and linking them with equally-excellent content built on authority websites like Quora, LinkedIn, Medium, or other publishing sites.
It is not an easy task. Google is pretty cautious of newcomers these days compared to before. But if you are going to study online marketing, you need to know the importance of building search engine trust. Some components need to be followed if you want to be successful in online marketing.
These components are the pillars of trust that comprise Google’s ranking factor rules. Every rule can be cataloged and categorized into these pillars of faith. If you want to get your website ranked on the first page, you need to focus on these components. But that’s another story for another time.
