The first target when marketing a product on social media is letting people to know that you are there. You need to pull a large community and make every head turn to check what you have to say or offer. The best way to do this is making your product go viral to attract a lot of following such as memes. Memes are very humorous images, texts, or videos that attract a lot of audience by spreading through the community very fast. Note that unlike other Digital marketing campaigns such as SEO or Pay per Click that can last for months while still generating results, memes are short lived. In just a single day, a meme can be borne, reach millions, and die before dusk. In this post, we establish the best way to market your brand using memes.
Ensure to craft memes that are relevant to your brand
People follow memes and keep checking for your posts because they are humorous. Note that marketers are not just interested in any form of traffic, but a high quality audience that will convert to sales. You must, therefore, ensure to craft memes that are very relevant to the brand being marketed. For example, people in the hospitality industry can make memes related to guests, dishes, and facilities in their niches.
Follow meme specific communities to get the viral effect
To get the viral impact from your meme, it is important to target the meme communities. In particular, it is important to focus on Reddit, Snapchat and StumbledUpon among others. These communities are always eager waiting for something new to share and enjoy the humor. However, they are rather conservative and rarely take it to new memes. As you make the entry into the world of memes, it is advisable to also market them in other social media platforms such as Twitter, Facebook, and LinkedIn among others. Your followers will equally enjoy the thrill.
Make sure to link the meme back to your site
The humorous meme is targeted at ensuring that you get the needed attention for the brand, product or service. However, the ultimate goal should be ensuring your get high-quality traffic that will convert to sales. You must, therefore, ensure that the memes are appropriately linked to the brand website, blog, or post you are marketing. You can also link the meme to other marketing brands especially those offering freebies, special discounts, and webinars to help create marketing lists.
Generate memes regularly
Every follower who sees and enjoys the meme on social media is likely to keep coming back for more and refer others. Because memes are short lived, you have to keep crafting new ones to transform the followers into the community you want. The secret at this point is ensuring you get the most humorous memes that can draw as much attention as possible. You could also link with other top meme creators to ensure that your community always gets something new. To get even more results, it is advisable to run memes concurrently with other marketing campaigns such as PPC and affiliate partnership.
