For a new business owner, it is almost impossible to stand out without efforts. No doubt, your client base is the lifeblood of your business. Apart from making the product price appealing to customers, you need to make your overall business appealing to them as well.
How can you do that is a question that needs to be addressed next? Try these ideas:
Identify your client
You cannot run a business successfully if you don’t yourself know who your customers are. Without knowing your ideal customers, you would never know where to start.
Therefore, find your audience. Have a clear picture in your head about your target market. Then you can focus on developing strategies that will actually grab the attention of your clients.
Use pricing and value-adds strategically
You are dealing with millennials these days. They are the type of customers who shop around for the same product to find a place that is selling it at the lowest price. This has become easier because of the use of smartphones. We also have access to price comparison apps and websites that let us find a product that’s actually worth the money.
Keeping such a customer mind-set into consideration, you must offer more value to your customers. You will have to choose your pricing strategically.
Offer online and offline shopping
Apart from creating an offline presence, you also need to create an online presence. You need to make sure you are offering a seamless shopping experience for both.
It is also important to make sure that the online and offline store offer a consistent shopping experience. 9 out of ten shoppers know when they are buying before they are walking inside a store. Therefore, you are dealing with educated customers. The shopping experience should be consistent across all platforms.
Focus on offering great customer service
You must treat your customers like they are royal even if you are selling a product. All customers want a good experience. They don’t want to wait in long lines and they certainly don’t like to receive poor responses on the phone. 75 percent of the customers believe that the competency of a company is determined by the way it treats its customers. Therefore, popular companies such as Hyundai and Amazon focus on offering exceptional customer services all the time.
Even if your product is not that great, a customer is likely to stay because of the way they are treated.
Don’t hesitate to admit your mistakes
Customers judge a brand through experience. Whenever they have one bad experience and it remains unresolved, they will never buy from that business again. They will not hesitate in using social media to give negative feedback about the business.
In such digital times when bad news spread like fire, you need to be careful in handling customer complaints. Whenever the mistake is at your end, accept it. Take the necessary steps to fix that problem. When you do that, a customer will certainly talk to their friends about how you care about your customers.
