Did you know the US plumbers industry is already worth $126.1 billion in 2022? While this means there is plenty of business to be won, there is also a considerable amount of competition in the market.
Therefore, companies need to ensure they have high-quality websites that can help them increase revenues. But, how can you design a plumbing website that attracts new customers?
While there are many factors to consider, you can follow some simple hints and tips to achieve fantastic results.
Let’s dive in and learn more about designing a plumbing business website.
Create a Site Navigation Plan
Whether you decide to use a plumbing website builder template or work with a website developer, it’s vital to plan your page navigation system.
Try to put yourself in your customer’s position and imagine what information they would want to know. For example, are they interested in emergency call-outs, plumbing maintenance, or plumbing system installations?
When you understand what consumers will be searching for on your site, you can then add the relevant pages to help them find what they are looking for quickly and without hassle.
Use Images
Images can break up large chunks of text and make your pages easier to read. Therefore, it can help to add pictures of your staff performing plumbing services to illustrate your capabilities to clients.
However, it’s important to only use high-quality images that look great on multiple devices such as computers, tablets, and mobile phones.
Focus On SEO
Plumbing SEO involves improving your website to increase its online visibility. For example, this could involve keyword research, content creation, link building, and many more methods.
While this strategy can provide lucrative results, it can be complex, and you may prefer to work with a professional firm that can do SEO for plumbers. You can then let their experts get on with building your online presence.
Provide a Call To Action
An often overlooked aspect of plumbing website design is adding a call to action. But, after you’ve gone to the effort of creating your site, you need to tell customers what you want them to do.
At the bottom of each page, add a link that encourages people to get in touch with your business.
It’s also important to provide multiple contact details, such as a phone number, email address, or an inquiry form, to accommodate as many customers as possible.
This is a simple technique that can supercharge the number of inquiries you receive from website visitors.
Design Your Stunning Plumbing Website
When you have a top-class plumbing website, it can increase your business’s brand awareness and sales revenues.
The key is to have a user-friendly site navigation system and to ensure your site uses the best SEO practices.
You should also add a clear call to action and a comprehensive contact details page.
Your website could soon be bringing in a huge amount of new business!
If you’ve found this post helpful, be sure to check out more great articles in our Marketing section before you go.
