So, you have done everything that is expected of you, and you are ready to launch your business website. But, should you go for a .org, .com, info or dot-something else domain name? Well, this is usually a difficult decision to make, and a lot of things have to come into play.
Domain names have had a long history with search engine optimization strategies. Today, the top-level domain (TLD) names play a critical role when it comes to moving your personal or business website up in the search engine rankings.
Here are some of the top reasons why we think you should stick with a .com domain name for your business.
Your Potential Visitors Expect You to be on.com
Except for UK, French, German, Canada, or other country-specific sites, your visitors will default into a .com domain name. Whenever they hear about your business name, they will assume that your business website domain name will end with a .com extension.
Therefore, if they can remember your business name and they try looking it up later on the .com domain, it is critical that they find you. In fact, business owners of other domain name extensions agree that they always lose significant traffic to the .com domain.
.com Looks More Professional than the Other Extensions
The last thing that most business owners would want going through their potential customers’ minds is “cheap,” meaning that they offer low-quality services or they aren’t even serious with what they are doing.
We don’t discredit the other domain name extensions, but the truth is that a more solid business website address with a .com extension sounds more professional and appealing than the other extensions.
The .com Extension Has No TLD Specific Rules/Conditions Tied to It
Just talk to your trusted Canadian web hosting company experts, and you will learn that other top-level domains including the generic TLDs and country-codes TLDs come with many conditions.
For instance, if you wanted to register a .us or .cadomain name, you must be living in the United States or Canada respectively. Other TLDs have strict Use Policy Agreements that you must abide with all the time.
These use policy agreements may include content limitations or restrictions. Always make sure that you read and understand your desire TLD rules before you decide to use them.
You Stand a Chance of getting Type-In Traffic
Although most people don’t type in generic URLs in their web browsers as often as in the past, it still happens. This method of looking up for specific websites started a long time ago, and some people are still using it up-to-date.
Well, if people are typing in the specific web address in their browser, there is a high likelihood that they will always go for a .com extension. If you have registered your personal or business website with a .com extension, you stand a good chance of getting this type-in traffic.
Search Engines Can Sometimes Rank .com Domains Better
This may be debatable, but in some cases, search engines such as Google tend to rank .com domain names better in universal search results. Google seems to have recognized that most of the highly trusted sites online are on .com and as such it gives preference to .com in search results.
However, country-specific Google sites such as Google.de and Google .uk tend to give preference to respective local domain extensions over .com in most cases.
