Video has become an essential medium in any digital communication strategy. Better than images and text, it more captivates the attention of Internet users and arouses all their interest. The strengths of video are well established. Her statistics speak for her. In fact, an Internet user watches an average of 32 videos per day and 33 million French people watch each day, at least one video on the Internet. Above all, this has the advantage of “inspiring confidence”, because the customer knows what he is buying. Moreover, 85% of them admit to making the decision to buy after having followed a video relating to a product for example. In 2020, 3/4 of global mobile traffic will be video content, hence the importance for all companies today to make it their preferred communication channel. For franchise filming you need to know the followings also.
The time Consuming Project
Your video project will take time, and will take place in 5 stages. It is important to know how to choose your provider. The quality of the video and therefore its power of attraction strongly depend on it. In this article, it will mainly be a question of the criteria that should guide you in the choice of your service provider, whether it is carried out with ground plans or with images by drone. In the first part, it will be a question of how to choose your provider. We will particularly insist on the criteria that should guide your choice. Finally, in the second part we will answer the question of whether you need an agency or freelance provider to achieve your corporate video, to maximize your budget corporate video at best, to get the best return on investment.
To choose your audiovisual agency, you must know your important points
The effectiveness of your communication strategy depends above all on your corporate films. It is a project in the sense that it constitutes an investment and is part of the long term. You might as well choose your service provider with full knowledge of the facts.
Here are some criteria that will allow you to get the wheat from the chaff:
Qualified and attentive staff
The member of the audiovisual agency supposed to be your contact is the production manager. Present and very responsive, he will have to advise you and ensure the monitoring of the project so that you make the best choices within the limits of your budget. For example, it is on the basis of its indications that you will have to draw up a specification.
A sense of creativity
Your audiovisual agency will have to be creative in order to offer you original, attractive content that particularly affects your target audience. This is the success of your corporate video in the eyes of Internet users. For this, your agency must also be proactive and give you a wide range of choices in its offers.
One of the essential qualities of the production manager is versatility. He must indeed know in several areas in order to easily understand your desires and translate them into the staging of the scenario.
