You’ve heard it time and time again: First impressions are everything. This sentiment has never been more applicable than in the business sector. A business, loyalty or gift card is an incredibly powerful branding tool.
With the right card, you can instantly convey creativity, quality and vision to your peers. plastic card industry is fast evolving and expanding with new technologies as the business landscape switches from paper to plastic.
Printed Plastic cards offer significant benefits over traditional paper business cards:
DESIGN:
Plastic cards offer significant design advantages over their paper counterparts. There is a wide variety of plastic types, finishes and colours that make for a very versatile product. Luxury or boutique hotels usually take advantage of the high-definition print capabilities of plastic cards and use it as a means of promotion in addition to its functionality.
With advancements in technology, the quality in printed cards has increased dramatically. High-definition prints really allow businesses to showcase their creativity. This can be especially useful for companies that are involved in design work in some capacity.
DIVERSITY
Plastic cards are extremely versatile. Not only are they aesthetically pleasing, but they can perform a variety of functions. Cards can be used for door locks, time and attendance and all manner of access control systems. This is particularly useful for businesses with restricted areas. Colleges also make good use of technology cards using them for library book rental and canteen and shop discounts.
ECO-FRIENDLY
With increased environmental awareness, pastic reuse has never been higher. Recycling plastic cards reduces waste dramatically. And, of course plastic cards are also available in a biodegradable form. These cards are really special in that they only start to degrade when they come in contact with certain organic materials such as soil. If your business wants to reduce its carbon footprint while boosting its brand, then eco friendly cards can certainly help.
COST EFFECTIVE
Plastic cards have become increasingly more affordable over the years. When you factor in durability, the cost difference between plastic in paper over time is negligible. With the recent uptake in recycling also, plastic business cards have become more affordable than ever.
DURABLE
Plastic is far more durable than paper, paper can crease, tear and generally spoil very easily. Plastic cards are notoriously hardwearing. If you laminate your cards you can increase their lifespan even further. This is why most businesses have switched to plastic cards for their staff ID cards
These are just some of the benefits of plastic cards for business. However, many companies don’t give plastic cards their due credit. If used correctly, whether in a loyalty program or a simple business card, the humble plastic card can offer significant benefits.
