When you are hiring an SEO consultant for your website/ business, they should be quite comfortable with some of the terms. So when you are hiring an SEO consultant, make sure they are knowing these words:
Analytics: Analytics or Google Analytics are utilized to track the performance of a website. This is to basically track different data of the traffic that is coming.
Anchor Text: This is that text which when clicked on it opens another link or another website. It links one document to another document on another web page.
Content: Unless you have proper content on the web page, you cannot drive in the traffic to the webpage. Always remember, content is the king.
Indexing: Google will only recognize the indexed websites. This is because the search engine will probably crawl your website, analyzes the data on the web page, parses it and indexes it.
Content Management System: One of the most essential things an SEO consultant must know, CMS gives access to all the tools which are necessary to edit and publish content and data on the web page. You have WordPress and Joomla as the Content Management System.
Citation: Well, this is quite essential for Local SEO. Citation is a process where all your website information is in one place. Citations are basically good for you to google business account. This means that a website’s name, address and phone number at one place. It needs to be accurate and relevant.
Tags: Tags are very important to drive traffic. H1 tag is the main headline for your content or web page. It helps in navigating the users that they have landed at the right webpage. A title tag is of importance because it shows on the browser tabs and headlines.
Call to Action: Call to Action is like a feature or a button that helps in doing a required action. They are mostly used if it includes a purchase.
Traffic: This is the number of visits your website receives per day. It can also be calculated as the number of hours a particular user spends on your website. Traffic is again of different types and the most common ones are the direct traffic which means that the user directly types your website URL in the browser. Organic traffic is where a user reaches your website via a search engine.
Session: The session is the interactions visitors make when they visit your website. Interactions can mean linking, clicking on their services, viewing their products, saving their items in your cart, etc.
Back-links: It is also known as incoming links or hyperlinks that come from an external website to your website. They can help you rank better if they are quality and relevant backlinks.
Keyword research: It is the finding out of the most used keywords or phrases that a user uses to search for something.
Conclusion
Apart from these, there are a lot of other terms and techniques an SEO consultant must know. So, when you are hiring someone who knows almost every single term associated with SEO, hire someone like Nagaraj SEO. Just contact him and you will not regret “Nagaraj SEO”s SEO services.
