There are millions of people using the social media platforms like Facebook, Instagram, and LinkedIn to interact, communicate, and have fun. Any startup can convert social media into an avenue for promoting its products and services. However, you need a strategy that works to get positive results when marketing your brand on social media.
The strategy should help you increase brand awareness, build a community, advertise your products, and sell to your target audience. If you are marketing Oklahoma dispensaries, you can also use social media to reach most cannabis users on different community platforms and sell your brand. Here is how to market your startup on social media.
- Choose a platform
There are tens of social media platforms out there, and not all are ideal for marketing your business. You have to research and determine where most of your target audiences spend on social media. There are social sites created every day, which means you are not limited to where you can advertise your brand online.
You should consider your customers and your business when determining which channels to use for marketing your business. Research more and establish which platforms most of your prospects are using.
- Create a social media content calendar
Content is the key to driving attracting most sales from social media. You have to keep updating your social media timeline with quality and engaging content to keep your audience following you.
Having a content calendar keeps you on the right track. It helps you avoid the last-minute rush to create quality content you can post online.
You can end up repeating your posts if you don’t have a calendar to guide you. That is why it is always important that you have a social media content calendar. Plan your posts and complete them with hashtag images, links, and relevant content.
- Encourage your audience to engage
Social media is all about socializing. That means when you create content to post. You should always encourage people to share, comment, and like your post. Your business should be more interactive to take advantage of social capability.
Focus on posting that people would like to read, comment, and repost. You should research more on your audience if you want to establish what they love most and what they don’t.
- Do not over-promote your brand
Most startups over-promote their brand on social media, creating monotony with their adverts and posts. Avoid promoting your brand blatantly on every post you make. You want to focus more on creating content that your audience will love to read and share. You can promote your business once in a while, but doing it excessively is never a good option.
Use the one in seven rule to guide you. This rule implies that you post a promotional content on social media in every seven posts you make. The other six posts should be based on events, trending topics, and other educational content. Avoid mentioning your brand in such content.
