In 2020, digital marketing surpassed traditional marketing in revenue generated. Businesses in the 2020s would do well to get online and shell out some money on digital marketing campaigns.
But all of that means nothing if the website your customers are landing on isn’t properly designed. It’s best to hire a web designer to make sure your site is up to date.
However, hiring website design agencies isn’t as easy as it seems. Check out these four tips for hiring the right one.
- Hire Someone Who Understands Aesthetics
Designing business websites isn’t just about business — it’s about aesthetics too. In fact, how good your website looks relates directly to how well your site does.
Most viewers spend 15 seconds on your website. That simply won’t do. If you want them to stick around longer, you have to have a website that’s attractive.
Even if they just stick around to view the pretty pictures, keeping people on your site for longer increases your SEO.
- Hire Someone Collaborative
While you want someone who knows designing business websites like the back of their hand, you also want someone who knows how to collaborate.
The best designers understand that while they’re the experts in website design, their clients are the experts in their own businesses. If they really care about developing the best website possible, they’ll want all of the help that they can get.
- Hire Someone Who Uses the Kajabi System
One of the best systems out there for getting your website out into the world and into people’s minds is to use the Kajabi system. This system is preferred by many great people with web design experience.
The Kajabi system isn’t just about providing an optimal experience for your customers. It integrates every step of the process that is making a good website.
An expert using the Kajabi system focuses on branding and converting visitors into customers with a great sales page. It also tasks care of some of the administrative duties by running statistics and analysis, and handles bringing customers back by making use of email re-marketing tactics.
If this is something that sounds interesting to you, contact a Kajabi consultant today.
- Hire Someone Who Knows How to Design For Mobile
Many people don’t take into consideration the fact that designing a website for mobile is a completely different task than designing a website for the computer.
They don’t realize it, because the best companies do it so smoothly.
If you don’t take the time to customize your website for mobile usage, people will be able to access your website via mobile. However, they likely won’t enjoy the experience. Scrolling through a site that wasn’t meant for mobile on your iPhone is a confusing, unpleasant experience.
If you want to improve your SEO and add conversions, you need to make sure you hire someone who knows how to design for mobile.
Hiring Website Design Agencies Isn’t Easy
As you can see, hiring website design agencies is about more than just who can design a website that functions. You need to consider designers who understand aesthetics, designers who are collaborative, designers who use effective systems, and those who design for mobile.
If you can do this, you’re far more likely to design a great website.
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