Ecommerce sales grew by 44% in the last year. The pandemic forced many shoppers online, leaving retailers no choice but to adapt.
That kind of boost doesn’t automatically mean an ecommerce site will be a success. The ecommerce world is more competitive than ever. There are small sites, not to mention massive retailers like Amazon and Wal-Mart.
It’s not impossible to thrive in the ecommerce world. You just have to know how to avoid the common ecommerce marketing mistakes.
Keep reading to learn what those mistakes are and how you can avoid them.
1. Marketing to Everyone
Novice business owners think too broadly sometimes. That gets them into trouble when they’re marketing their products. In the end, you wind up reaching no one.
Let’s say that you sell hairbrushes online. You figure that you’ll market to anyone who needs a hairbrush.
You can niche down quite a bit. You can target men who care about their appearance. You can target women with long hair. You can target kids who hate getting their hair brushed.
Don’t worry, you’re not leaving customers out. You’re giving a certain sector a big reason to buy from you. They know for sure that your product is for them.
2. No Product Guides
When shoppers visit your site, they want to learn more about the products you offer. They’ll want to know how the product helps them and how to use it. They’ll look for comparisons to similar products.
If your site has basic descriptions for products, you’re not going to succeed. Make sure your product descriptions are compelling to buyers.
You also want to have other materials, such as product manuals, how-to guides, and specs. For instance, if you sell LED lights, you can have an article that explains how LED lights work.
These guides will help your SEO, too.
3. Poor Website Experience
About 88% of shoppers won’t revisit your site if they have a bad experience.
Run Your site through a user experience audit on mobile and desktop devices. Note every aspect of your site that frustrates you. Then, take steps to fix them.
4. No Social Proof
Did you know that your customers read and trust reviews before they make a purchase? You need to build trust with your clients before they buy.
They know that there are way too many scams out there. A site that doesn’t have testimonials or reviews looks suspect.
Gather testimonials from your favorite clients and post them all over your website.
5. Bad Customer Support
Customers are willing to pay more for better support. Poor customer service will also ensure that your customers don’t return.
That leaves you trying to find new customers, which is incredibly expensive. What you can do instead is survey your customers to understand where your support can improve.
Avoid These Ecommerce Marketing Mistakes
Ecommerce is competitive and you need to be on top of your game. When you’re marketing your business, you need to know the biggest ecommerce marketing mistakes.
Check out the other articles on this site for more tips to market and grow your business today!