The last 12 months has unequivocally shown the importance of digital marketing. As businesses closed down they were forced to go online to sell their goods, where they were met with fierce competition. Digital marketing is what enables companies to place their business before a customer, ahead of the competition. What many struggle with however, is whether or not they should outsource their marketing strategy and use a digital marketing agency, or manage it in-house instead.
Let’s take a look at the pros and cons of both of these options, and which choice businesses should make.
Using a Digital Marketing Agency
Let’s first focus on what a business can gain from using a digital marketing agency. To begin with there is the benefit of using professionals in the industry, who understand this world better than anyone. This matters because your business can ensure that it stays on top of latest trends and advances in the marketing world. Another benefit of bringing in a marketing agency, is that they can bring you ideas and inspiration for marketing campaigns, based on valuable data. Marketing companies don’t offer you advice based on emotions, but rather based on facts, figures, and experience.
Dealing With Marketing In-House
Managing the marketing of your company internally can be a great way to save money, and to keep a firmer grip on the day-to-day running of any campaigns. However, unless there is a strong and experienced team working in-house this can be highly detrimental for the business. Not only can funding be wasted on marketing strategies that don’t deliver ROI, but it can also be a drain on personnel costs.
Splitting The Difference
If you are faced with the choice of using a marketing agency or managing it internally then you should always take the former option. In terms of using a digital marketing agency Melbourne businesses have learned over the last 12 months exactly why the investment is worthwhile. Internally you are dealing with low-level marketers who you will have to manage and who will likely have other roles in the business too, restricting their time.
Using a digital marketing agency means that you have a team completely dedicated to your marketing success. Furthermore you have access to a wealth of experience and knowledge which few internal teams possess. Thanks to the industry connections and the insights which an agency can bring, they can ensure that your marketing campaign is constantly evolving to deliver high quality results.
No Brainer
Most businesses understand the basic level of social media marketing, perhaps some SEO too, but there is a gulf between what an agency can offer and what can be delivered inside the business. An agency will deliver high quality results and they will do so faster than any business can. For those worried about the additional cost of an agency, the level of business which a great agency can bring will most definitely off-set any issues. This will be a decision which will certainly take your business to the next level.
