You have a fantastic, talented, and experienced law firm, so why aren’t you seeing more new inquiries? Finding new clients for your law firm can be tough, since there’s so much competition in the industry.
If you want to succeed, you need to have a rock-solid marketing strategy. This will help you create tailored marketing and promotional campaigns, attracting just the type of client you want.
Ready to learn more? If so, keep reading to find out how you can use marketing to grow your law business.
Master Online Ads
One of the best ways to find new clients is with digital marketing.
Imagine you’re looking for a lawyer—what will you do first? For most people, they’re going to search online.
If you use law firm internet marketing well, you can help your website rank highly on Google and you can also create targeted online ads, so that when a potential client searches for you, they’ll see your ad before your competition.
Digital law firm marketing can be more affordable than you might think, so be sure to include it in your marketing plan.
A Referral Program Can Help With Finding New Clients
Many law firms use a referral program to help find new clients. We know word of mouth is a powerful marketing tool, so it’s smart to use your existing clients to help find new ones.
With a referral program, you’re essentially rewarding your clients for referring new clients. You’ll want to spread the word of your new program to all past clients and also create an awesome incentive for them, like a discount on future legal services.
Start a Blog
You can also find new law firm clients with a blog. Posting a blog regularly on your website means that when people are searching on Google for law advice, they’ll find your website.
This can help boost SEO, generate new leads, and helps establish your firm as an expert in the field. Just be sure your blog is SEO-optimized, well-written, and informative.
Maximize Your Use of Social Media
Don’t underestimate the importance of social media, especially Facebook. Your firm’s Facebook page is a powerful marketing tool, so you’ll want to post daily, if you can.
Share your news and connect with past and potential clients. You can also create targeted advertising campaigns.
With Facebook ads, you set your own budget and can target users by location, recent activity, and interests, helping you ensure the right people are viewing your ads.
Improve Your Law Firm Marketing With These Tips
While finding new clients can be tough, you can use the tips above to help your firm grow.
We recommend incorporating some of the above into your marketing plan, which is your overarching strategy of what you want to achieve and how you’ll do it.
It may take a few months before you start to see results, but soon, you’ll be pleasantly surprised with all the new leads that start rolling in!
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