Your brand represents what your business is and how it wishes to be perceived by consumers. It is an attention-grabbing identity that helps distinguish you from competitors. The impact of successful branding is broad, but the most rewarding benefits are the following:
Business recall
Your brand is both tangible and intangible. It refers to your logo, which your customer sees, and your brand refers to the emotion it triggers, such as the respect it demands and the trust it establishes. There’s a lot of psychology behind branding, and the tangible elements of your brand can affect the intangible components.
Let’s take a look at Netflix’s logo, for example. The color of psychology on a marketing perspective views the color red as bold, exciting, action-oriented, loving, and energized. This color gives the viewer a glimpse of the feelings they will get from a Netflix subscription. In contrast to the black backdrop, the red font is easy to see and recall. Creating a logo takes more than considering color theory. If your logo and your brand’s character mesh well, you’re starting strong already.
Stimulates curiosity
Curiosity took Alice to wonderland, and you’ll be amazed at what inquisitiveness can do for your business. Curious consumers are motivated by wanting to try your product or service. Imagine how many interested buyers will take notice of a lackluster name and confusing logo design—none. To stimulate curiosity and engagement, putting your new brand out there is key. Marketing online has the most extensive reach. Marketing by merch is also a cool way to advertise. If this suits your type of business, letting people wear your name is a cost-effective way of promotion. Since promoting your brand is not as easy as it sounds, coordinating with a freelance t shirt designer goes a long way. A new trend that can create buzz is gamification. Applying the engaging elements of a game to your marketing strategy captures and holds attention well. If your new brand has a confusing name to pronounce and spell, it can stimulate curiosity, but people will find it hard searching for your brand. Keep it simple yet striking.
Relatability
People are drawn to brands they can resonate with. The key to being relatable is creating a simple story of what your brand wants to offer and telling this consistently. Take Coca-Cola as an example. When you see this brand, you can clearly envision a picture of its red and white logo. This logo reminds you of the different campaigns it launched around sharing happiness through sharing a can or bottle of coke. During celebrations, the dishes you indulge in will change but a Coca-Cola product is a constant beverage. The surprising thing is, many individuals share happiness through a bottle of coke subconsciously. This is the effect of a strong, consistent, and relatable brand and marketing.
A strong brand starts with a well-thought-out logo and identity. Make sure you invest time in these details and collaborate with professionals when needed. Your ability to sell will be determined by these specifics.
