Good aesthetics are appreciated by everyone but, are they enough to rank your website design as one of the most successful? If this had been the case, no one would spend their efforts and time on formulating a website design that promises flawless navigation and positive user experience.
Good website design is a smart blend of several key factors. These factors work in their own spaces and make the web design a success. What is the success of web design? If your website attracts considerable organic traffic and ranks at one of the top places at the search engine result page, your web design is qualified as a success.
This article discusses in detail the factors and elements that make a web design successful. Keep reading to learn and design a successful web design. If the idea of designing a website sounds daunting, hire a professional to do this for you. Check outweb design agency Sydney.
1- Keep it simple
A simple website is effective. Too many colors, elements, and designs are sure to distract the customers. A simple and neat website will deliver the message effectively. Additionally, a simple and clean web design is easy to navigate. Too many plug-ins can complicate things. It also hinders the loading speed of the website which lays a negative impact on the users. Keep the purpose of your website in focus while designing your website. You do not want to entertain your visitors. Rather, your aim is to turn your visitors into costumers.
With simplicity, your web design should be impressive and innovative. It should give an air of intelligence. Smart professionals achieve this by wittily using the white space in the web design. The white space is the blank or empty space used between images, graphic elements, and text on a website. When this space is used smartly, it can highlight important elements of the website as well as tone down the boring content to a great extent.
The whitespace can also be used to guide the visitors where you want them to navigate to in on the website. Remember, a clean and simple design will talk about serious business whereas a cheap and distracting web design may be selling low-quality products.
2- Communication is the key
The importance of social media or web presence cannot be denied. It has taken the role of a human representative of businesses. What do you want your visitors to know? Cut of the formal tone and adopt a friendly and direct tone of communicating with your visitors. This is your chance to make or break so make the most of it. Consider the content on your site as your best branding and marketing communication platforms.
Avoid complicated words and keep words as simple as possible. You will have visitors from all ages and backgrounds so put web content accordingly. If your content fails to convey your message and engage your visitors, you are sure to lose them to your competitors. Be real to your customers and let them know of the good deeds your company is involved in. This wins a soft place in the hearts of the customers. Also, everyone appreciates honesty and wants their favorite brands to be honest with them.
Since your web site is your only medium to communicate with your customers, give them an equal chance to voice out their opinions. This will help you in improving and growing and will develop a special bond with your customers.
3- Smooth navigation
Successful web design calls for smooth navigation. Static pages have become history since dynamism in web design has been embraced globally. However, with so many webpages in one site and so much information, the important and meaningful stuff can be easily lost.
Successful website design ensures that everything is organized and the visitors do not find it difficult to look for something. They can easily navigate and find what they are looking for. Incorporate a powerful and effective search engine on your website so that the visitors keep coming back knowing they will find the exact thing they are looking for at a single click. Make sure that all your content is tagged so that everything is easily identified and picked by the search engine crawlers.
Keep in mind the visual hierarchy. This is how you want your users to see the content. Use effective tactics to lay content on your page so that nothing goes unnoticed. Smart content layout guides the users on how and which area of the web site should be navigated to next.
4- Focus on the end-to-end process
Think about the purpose of your website and what you want your users to do. Your website must have been made for a purpose, whether it is for the visitors to buy your products online or to let the potential partners know about your business and services. Your web design should be ideally distributed into 4 parts.
Advertising and Promotion, onboarding, distributed experience, and engagement and retention. Use smart website design for high ranking in the search engine results.Also, use other marketing and promotional tactics in your web design to make a strong web presence. The web design should ensure a seamless and engaging experience for your visitors. Recreate your visitors’ experiences before visiting your website and the difference they feel after visiting your website. This will give you true insights and will help you in improving the weak areas. Lastly, your web design should be engaging and have content that ensures to retain visitors. These are the key factors for successful web design.
5- Be responsive
This means that for effective and successful website design it is mandatory for it to be responsive across all platforms and screen sizes. Your visitors will be coming from different backgrounds and ages. This means that they will be accessing the web site from mobile phones, laptops, and tablets. They will also be using different platforms like Android and Apple. You do not want your website to be restricted to any one type. Make sure your website is responsive across all the available options. Do a lot of research and back end planning. This may look like a lot of pre-action work but it will be worth all the efforts.
Conclusion
In short, a successful web design depends on the above mentioned key factors. When these factors are taken care of while designing a website, there is no way a website would result in low conversions. Build your prototype and test frequently to know the weak areas that need improvement. Don’t hold back on getting help from the professionals. They have knowledge and experience and they use them to bring out the best results.
