Running a business is not a cup of tea for everyone. You need to begin with a viable idea. Then, you need to explore a lucrative niche, determine a target demographic and have something of value to deliver. If you are dealing with products, services or information, standing out than the rest is a cumbersome task. And this cannot be done without having marketing strategies in place. But, determining the right strategies is also a rocket science in itself. When business owners are busy handling the operational tasks, they usually neglect the bigger picture when deciding the marketing strategies to let the business thrive. Below are listed a few ways on getting your marketing strategy and business on track.
- Make the most of social media
One can never neglect social media. This is where all the magic begins. Many businesses are built just because of social media. It may overwhelm you in the beginning, but as you gain momentum, you would find using social media easily. You may also have to hire a social media manager if your budget allows. If it doesn’t, go all DIY. Just be yourself, post your thoughts, and post your products/services. Post relevant stuff that would be useful for your audience for getting them acquainted with you and your business and the industry you deal with. You can also use direct messages feature on social media platforms like Instagram, Snapchat or Twitter, to get in touch with fellow competitors or to convey your message to potential leads who are seeking your products and services.
- Make video tutorials
One of the best ways to convey your business out there is by creating video tutorials. You can always enlighten people about something useful. You can walk them through it. Step by step tutorials are all they need. The better you get at this, the more valuable output you give, the faster you boost your visibility and eventually your sales too. Nowadays, YouTube is the second most preferred search engine in the world after Google. If someone wants a visual information of something, they head off to YouTube. Powerful animated videos created with the help of top stylus pens are also effective. So, to make it into video marketing, you need to ask yourself, what you could do by your business to solve your customers’ problems, why you are in the business in the first place, the hardest part of being in this business etc. When you hear yourself, you visualize yourself as well. It may be hard at first to grasp at, but, you’ll get used to this. But, one can never neglect visibility and reach of YouTube, so make the most of video marketing, today!
- Blog, blog, blog!
To have online visibility, you need to have a blog too. But it is just not about having a blog. Many people find blogging boring because they lack visibility. Not having a blog is like being lost in a barren desert. And know that blogging is not only posting about your ideas. Experiment with authority blogging. Make the most of platforms like Medium, answer questions on Reddit and/or Quora, or get published on LinkedIn. These platforms can give you immediate reach as they are authority domains loaded with massive audiences. Always post valuable content with proper keywords. Think about adding value. If you are concerned that you may reveal some of your business secrets, don’t be scared. Give them away. Consider your audience valuable and they’ll do the same. This is one of the best strategies to make a business thrive.
