Instagram is currently considered one of the most important social networks for the practice of Digital Marketing. To get an idea about such greatness, today, one that decides not to invest in the digital presence of its brand can be considered non-existent within the internet. In this article, we will talk about good practices in order to boost your profile on Instagram.
The social network already has more than 600 million active users in its platform. It is worth remembering that Instagram was acquired by Facebook in the year 2012, and the network has been gaining more and more space within the Digital Marketing, due to its great power of reach and also of engagement that it provides to its public.
However, we are not here to make the history of Instagram, but rather about how you can optimize your profile for search engines. Below we will leave some tips, check it out!
1 – Make your profile public
After all, we can not talk SEO if your profile is set to be private, right?
When the profile is created inside the platform, Instagram’s own system will leave the settings of your posts as public. If you have not made any privacy changes, chances are you no longer need to make changes.
However, it’s not because you do not have to make changes that will let you check the settings. To do this just follow these simple steps:
- Go to your account preferences
- Next, click on “account privacy” and,
- Then make sure that the “private account” option is disabled
After doing this verification, we can already work on profile optimization.
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Use the keywords well
I guess you know the importance of using keywords, do not you? As its name suggests, they have the function of showing your content to the public interested in your business.
So to get the most out of the function, first of all, you must define your audience and who you want to reach, and then make the choice of the most important Keywords.
One of the most important features of Instagram is the use of these keywords in hashtag form. According to surveys, using hashtags can leverage the engagement engagement reach by up to 12%
3-Use keywords in BIO
BIO is an area that the platform offers so you can expose what your brand does, it is of great importance for the correct optimization of your Instagram precisely because it is accessible in the search engines, but do not forget the BIO only supports 150 words.
This simple characteristic can make the description worthy of great attention, in other words, it is the 150 words that should be written as clearly as possible, informative and quite attractive.
BIO is the only text content that is present in Instagram profiles, this further increases its importance for optimization.
4 – Use links directly to your posts
Integrating your channels is extremely essential to the success of your Digital Marketing strategy. So make use of your website, if you have it, and other social networks to promote your posts within Instagram, considering that these posts can not be ranked by search engines, for example google.
From there, if your goal is to get users of search engines to get access to your posts, make their links available on other channels.
To do this just click on the three dots that appear in the upper right corner of each post. Then click “copy link” and you’re done.
Now, you’re ready to optimize your Instagram and get more followers on your page.
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To the next!
