Are you applying these optimization tips? Amazon listing optimization is the most critical step before launching the product and receives sales. When applying the patterns that successful sellers follow, you begin to receive similar results in the business.
Why Is Optimization Important?
The first thing we should understand is that we are not just improving the quality of our listing. When it comes to Amazon optimization, any changes you make on your product presentation will affect your future advertising campaigns. Selecting the right keywords is useful either for ranking and promoting. That brings a lot more opportunities to identify the perfect keywords for describing your item.
Finding Keywords:
The more keywords you have, the better. Also, the competition and monthly volume for those words will determine whether one keyword is viable or not. There are many tools you can use to upgrade your listing and rank better.
- Keyword Tool Strategy: It is about using SEO software to find words with a search volume between 1.5 and 4.5 thousand searches on Amazon. We have put those limits to ensure that you receive sufficient traffic while reducing saturated keywords. As for the applications, the selection is endless and depends on your preferences: Helium 10, Viral Launch, Jungle Scout, Merchant Words, KeywordTool.io, Semrush, or KeywordDominator.
- PPC Keywords: If you start an Amazon PayPerClick campaign, a large list of recommended keywords will start to appear. The most useful aspect of PPC is that the tool shows you how much other people are betting for that word. Hence you can double-check competition for each keyword.
How To Arrange Your Keywords?
Do all elements matter equally in your listing? According to the A9 ranking algorithm of Amazon, there is a hierarchy to define the relevance of your listing. The following tips can help to optimize the title, photos, description, and bullet points.
- Put your keyword first: If you type your main keyword, you will see how the majority of top sellers use the same keyword at the beginning of the title. They are making a lot of profit, and we do not recommend competing with them for that keyword. Instead, gain momentum with smaller keywords with enough demand and little competition. Put it at the beginning, rank first for that keyword, and generate some daily sales. Once you dominate the smaller sector, you can update it to a broader keyword.
- Use this Structure: There are three parts most best-sellers include to create a complete title:
The definition / What is your product?
Start your title with a word that describes your product, and it is also easy to rank. Don’t forget to include the relevant technical details of your item.
The benefit / What do I get?
Here you can contain the features that potential buyers want. What materials does it include? Is it waterproof? Are you selling a large item? You can use this part to rephrase your bullet points.
The context / Where? When? Who?
Complete your text by showing customers an application for your product (also known as lifestyle examples). Is your product perfect for parties? Is it targeting single moms, professional athletes, or kids? The more specific your text is, the better conversions the listing will receive.
One Last Trick!
When an item has several variations, you can include them in your keyword list (yes, even if your product doesn’t have those features).
Buyers that type your keyword on the search bar may see several recommendations from Amazon: large, pack of six, 5.6 inches, blue, 12 feet, among others.
Those were some additional words Amazon might recommend to you in the search bar. If one of them is very popular, wouldn’t it make sense including it in your keyword list?
Luckily, most potential customers don’t know what they want. You can convince buyers to look at your offer and make them change their minds.
