If you’ve set up your business in Dubai, the competition would surely be high, which is why you need beautiful signage to make your store more appealing. Signages are one of the most important items to have in your store to attract more customers, which is why it is worth looking into signage companies in Dubai.
It can be a challenge when looking for the right company because not all have the skills and expertise. Before hiring one, you need to assess the company’s capabilities when it comes to producing exceptional signages. Here are a few things you need to consider before hiring a signage company:
- Your needs. Before looking into signage service provides, you first need to evaluate your needs. Answer the following questions – What do you need for your business? How are you envisioning your signage to be? What are the specific services you would require to accomplish your goals? You need to be able to evaluate this and be specific about it. Knowing what you need is the stepping stone to finding the right company that your business needs as well.
- To help you understand what your business needs, list down your requirements. What type of materials do you want for your signage? Do you have a design ready in mind? What type of services do you need? Knowing the answers to these questions will help you build a list of companies that are more suitable to your needs.
- Your budget. Another thing you need to consider is your budget. Your signage is a big part of your business, and it will help with the marketing; therefore, you should set aside a sensible amount of money to cover the costs. You wouldn’t want to invest in a signage company that costs less just because they use low-quality materials or the finished product isn’t what you were expecting. When you’ve set aside a substantial amount of money, be sure to invest it in a company worth every cent.
When talking about costs, be sure to ask your chosen company all the costs that would be incurred while you’re working with them. You don’t want any hidden costs or another invoice sent your way once the project is done. All expenses should be included in your contract – every one of it – including designer fees, production and installation costs, delivery fees, etc.
- Materials to be used. Before choosing a signage service provider, you should find out what materials they would be using for your signage. There are a lot of materials to choose from, and they should be able to provide you a list of items to choose from. You can do your research and look for the most used materials for signages that can withstand any kind of weather. And of course, consider the overall look. Would these materials add to the beauty of your store? Would it attract more customers?
One important factor you need to look at is the quality. What are they made of – aluminum, carbon-fiber, foamboard, plastic, acrylic, steel, or polyvinyl chloride? Would these materials meet your requirements? Most signage companies today use modern materials to create eye-catching signages such as LED displays. Ask your chosen company if they’re using those to make sure they’ll create the most attractive signs for your business.
- The company’s reputation. When you’re searching for signage service provides, you’ll find a lot out there that offer almost the same type of service. But to narrow down your list, you need to learn more about the company. You can check out their websites to find out more about them – what projects they’ve accomplished, what are they currently working on, what their customers are saying about them, how many years have they been in the business, what services do they offer, what do they specialize in, who are their designers, etc.
Knowing this information will give you more of an idea of what team you’ll be working with. Talking to their previous clients would help. You can ask them for references. Listen to what their past clients have to say about their professionalism or the kind of service and product they deliver.
- Other services provided. Not all signage companies will provide the same service. It would be best to invest in one that you would get the most of your investment. For example, other companies would only do the fabrication and not the installation. You wouldn’t want to do all the hassle of installing your new design, so choose a company that already offers it to save money and effort.
Another service that you’d want included in your contract is the warranty. Not all will offer this, but to make the most of your warranty, be sure to ask of anything that voids it. And lastly, maintenance. Again, not all offer this, but for your investment not to go to waste, ask your service provider some tips on how to properly maintain your signage.
