When the Internet first arrived, few people expected that it would dominate the business world. Increasingly, a customer’s first engagement with a company happens online.
Whether they discover an online store they like or a blog that answers their questions, people have meaningful encounters with companies online. For this reason, businesses need to know how to perform well on the Internet.
The first step in this journey is to make yourself available to consumers online. To do that, you must master search engine algorithms with keyword research.
Unfortunately, many businesses make keyword research mistakes that cause them to rank poorly on Google and other engines. To help you avoid these errors, we’ll outline five top mistakes in the guide below!
1. Keyword Research Mistakes: Ignoring Long-Tail Keywords
Different types of keywords play separate roles in the customer journey. However, many people focus solely on head keywords to gain more traffic.
There are a few problems with this approach. First, these keywords don’t indicate high commercial intent. These keywords are also difficult to rank with.
So, by ignoring long-tail keywords, you can struggle with gaining traffic and ROI. A keyword research strategy should focus on both long-tail and head keywords.
2. Focusing on Irrelevant Keywords
When considering how to choose keywords, remember to keep them relevant. Some keywords may have high search volumes but don’t pertain to your content in any meaningful way.
Instead of chasing after the fashionable word of the day, ask yourself these questions. Does it relate to your business?
What about your target audience? Will it serve your commercial intent? Once you’ve considered these questions, you’ll have an easier time finding the keyword.
3. Choosing Low-Trending Keyword Phrases
Sometimes, people choose keywords that are popular for a moment. However, by the time they use the keyword, it’s already become a low-trending word.
If your keyword is already down-trending rapidly, it won’t help your content. Instead, find evergreen keywords you can always rely on.
4. Forgetting Search Intent
When you pick keywords, remember the search intent a user may have. Creating the best quality content involves answering a customer’s question or meeting their needs. It cannot focus solely on showing off your company for its own sake.
To help, remember that there are three primary keyword intentions for customers. These include:
- Informational
- Commercial investigation
- Transactional
Knowing the intent helps with optimizing content with keywords. Keep these in mind as you research.
5. Remember Competitor’s Analysis
Remember, you’re not the only one interested in this field. Your competitors also perform analysis and formulate keyword research strategies. Why not check out their progress?
Check out their best-performing pages and identify their strengths and weaknesses. Once you do that, you can correct their errors when creating your content.
Start Your Keyword Research Today!
You can drastically improve your content once you correct these five keyword research mistakes. So, don’t hesitate; start utilizing keyword research tools to make the best content possible!
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