When it comes to social media marketing, it’s important to have the right message and the right creative. The one-size-fits-all model simply won’t work. The goal is to try different creative approaches and messaging. Using a test-and-learn approach, you can then learn which ad unit resonates best with you customers.
Here are 3 social media strategies that you’ll want to keep in mind in 2019:
- Commerce, chatbots and consumer conversations.
Social has always been the place for conversation. Now, more brands are embracing chatbots to increase commerce sales. This means that consumers want personalized interaction with brands. To see your sales lift, take the time to interact with consumers without a long-winded sales pitch.
- IoT enhances the search funnel.
The Internet of Things is now finding its way to social media marketing. In 2018, IoT connected over 7 million units of consumer data, which now gives marketers the freedom to create assets for every stage of the sales funnel across social networks to targeted audiences.
- Micro-influencers are the key to unlocking sales.
High-cost, high-profile influencer endorsements are not always feasible for every budget. Now, more businesses are seeking micro-influencers who tend to have a smaller, but more loyal following. This nominal social media marketing spend allows marketers to reach new audiences and grow their brand awareness significantly.
For modern business owners in the digital age, it’s increasingly important to understand how social media can drive business outcomes and grow brand awareness. Business owners must think like marketers and advertisers – delivering the right message at the right time to their customers.
Don’t be left behind. Connect with Thinkzilla Consulting to understand the social media landscape and connect with untapped audiences.
ThinkZILLA Consulting Group
CEO: Velma Trayham
